| > | | | | business people write a successful 3 minute |
| What's an "elevator pitch"? | | | | business profile. |
| As you start your new business, you'll be asked | | | | Write or type your answer: |
| many, many (did I say "many"?) times, "What do | | | | 3. Who do you do it for? (... why do you do it, |
| you DO for a living?", "What business are you in?". | | | | who are your customers?) |
| I'm sure you have passion about your new | | | | Example answer : I work with everyone who |
| enterprise, you're highly skilled, extremely qualified | | | | wants to be confident when providing their first |
| ... but you stammer and stutter and can't quite | | | | contact pitch regarding their business and/or |
| come up with a blurb that sounds professional as | | | | service. |
| well as showing your great enthusiasm for your | | | | Write or type your answer: |
| business. | | | | 4. What are the benefits of someone using your |
| Being able to clearly state your profile is often | | | | product/service? |
| called an "elevator" pitch (it has to be able to be | | | | Example answer: My customers have increased |
| stated when you're in an elevator before the | | | | confidence when using their pitch or profile |
| doors open!), a "sales" pitch, a "30 second" or "3 | | | | whether one-on-one or in large groups, speaking |
| minute" speech or spiel ... | | | | with great ease. It eliminates hesitation when |
| What's the secret of the elevator pitch? | | | | asked, "What do you do?", and gets to the point |
| Well, it helps if you can clearly and concisely | | | | immediately, leaving the other person in no doubt |
| explain what your business does - in a maximum | | | | whatsoever about your business. |
| of 3 minutes. Remember - NO negative words, | | | | Write or type your answer: |
| only positive words! Fill in the form on the page, | | | | Words and phrases to avoid. Don't limit yourself! |
| show it to friends & associates, revise it, say | | | | I only ... |
| it over and over until it comes easily off the | | | | I could possibly ... |
| tongue ... and won't that impress new people you | | | | Maybe ... |
| meet! | | | | If only I could ... |
| What are the benefits? | | | | Soon I will ... |
| It costs you nothing, it helps clarify WHO you are | | | | Possibly |
| and WHAT you do, it attracts new customers, | | | | It should be ok |
| and shows how professional you are in regard to | | | | I'll do my best ... |
| your business. | | | | No problem ... (avoid this negative one!) |
| "I'm shy!" I hear you say ... If you're trying to find | | | | Q : Can you come up with a strong, positive |
| new customers, you have to learn to be | | | | alternative to any of these? |
| confident - you don't have time to be shy ... follow | | | | Q : Have you caught yourself saying any of these |
| the steps listed below and fine-tune your pitch, | | | | words or phrases above? Time for change! |
| repeat it often until you sound great! Test it on | | | | TIPS |
| friends, family, business associates - listen to their | | | | * Sound confident - your new pitch will impress |
| suggestions and rewrite until it's just right. | | | | everyone. |
| Suggestion :: type it or write it on the back of | | | | * Your words are important - use the right ones |
| business card or something small to keep in your | | | | to always sound positive and excited about your |
| wallet, where you can see it often and practice it. | | | | business. |
| SAMPLE | | | | * Try not to sound too giggly or immature - you |
| Good morning, I'm Debbie Goodie-TwoShoes and | | | | can easily make yourself sound professional and |
| I am the owner of Tappitty Tap Tap Shoes. I | | | | friendly by carefully choosing your words. |
| provide the smallest tap dancing shoes in the | | | | * Using weak words (as shown above) makes |
| country. I've reached a new audience of pet | | | | you come across as being indecisive, not quite in |
| actors and people from all walks of life. My tap | | | | control, unable to be positive about what you're |
| shoes for pets provide hours of fun for audiences | | | | doing and when you plan to do it. |
| in theatres and in movies. | | | | * Pay more attention to the way you answer the |
| Think you can do better than this? Give it a shot | | | | phone, talk with a prospective client, follow up a |
| ... | | | | lead ... and be brave enough to change your |
| Let's get started! | | | | words if you need to! |
| 1. Who are you? | | | | Think you can now write about YOUR business, |
| Example answer: I'm Teena Hughes, Director of | | | | product or service? Take a deep breath, and |
| BuildAWebsiteTonight.com, Author of "Writing a 3 | | | | start getting your thoughts on paper or computer. |
| Minute Pitch". | | | | It may take a few goes to get it just right, but |
| Write or type your answer: | | | | keep at it - a fabulous 30 second pitch is worth |
| 2. What do you do? | | | | its weight in gold! |
| Example answer: I provide techniques to help | | | | |