| The new 2010 Spring Wedding Collections of Essie | | | | Women. Essie's colors are classy, at the same |
| itself testifies to the title of this article. A bride | | | | time fashionable. It is elegant and gives the |
| may forget all other things that happened on her | | | | perfection when applied. International spas like |
| wedding day, but she won't forget the nail polish | | | | Miraval, La Costa Resort, and Canyon Ranch etc. |
| she wore on her big day, is the catchy sentence | | | | use Essie, exclusively. |
| in one of the advertisements. So confident and | | | | Essie Weingarten founded Essie Cosmetics Ltd in |
| eye catching is the new colors of Essie nail polish. | | | | 1981. She, herself, creates new colors according |
| There are six of them named; petal pink, BBF | | | | to the season and occasion. She gives them |
| (best boyfriend), pillow talk, walk down the aisle, | | | | funny names. The personal touch that she gives |
| show me the ring, main squeeze. These colors | | | | to the new shades does much for Essie's |
| are perfect and compliment the beauty of the | | | | popularity. Continuous process of finding new |
| special occasion. | | | | shades has kept Essie nail polish in the forefront |
| Essie Weingarten had only twelve different | | | | of all the other similar companies. Never fades, no |
| shades of nail polishes when she began. She sold | | | | chipping, never lose the shiny look; never lose the |
| her whimsically named shades to the women | | | | smoothness, that is what keeps Essie nail polish |
| working in the high profile offices, women in the | | | | on the top of the list always. |
| field of glitz and glamour. What started with only | | | | Besides nail polish, Essie has ventured into other |
| 12 shades and now has more than 300 shades. It | | | | items like Essie nail treatment, Essie Spa, Essie nail |
| includes cult names like Ballet Slippers, | | | | solutions, Essie smoothies etc. "Essie gloss-e" lip |
| Mademoiselle, and Wicked etc. Essie is another | | | | gloss gives the lips a long lasting, silky, glistening |
| name for creativity and quality. More than 100 | | | | look that goes along well with same shade of nail |
| countries boast of selling Essie nail polish. | | | | polish. "Essie Spa" is an unique treatment using |
| Nail technicians and salon professionals trust Essie | | | | aroma therapeutic natural herbs and oils. "Naturally |
| for its smooth finish and incredible durability. Essie | | | | clean" is another product of Essie. It contains |
| has got many awards, the most prestigious being | | | | some herbal solutions, vitamins etc, which keeps |
| the Achiever Award from Cosmetic Executive | | | | skin clean and healthy. |