| Twenty years ago, you would probably find the | | | | items is getting increasingly higher. Just take a |
| choice of girls shoes to be quite limited. There | | | | look at the varieties of girls shoes... |
| would be the traditional patent and leather shoes | | | | Peer Pressure |
| with cute little embellishments on, such as flower | | | | Not only can you have High School Musical on |
| embroidery. However, fast forward to the | | | | every item of clothing you own, but you can also |
| present day and it is easy to see just how much | | | | find the perfect matching shoes and boots for |
| the girls shoes market has grown. With | | | | even the tiniest of feet. Then there are the |
| everything from character shoes to funky | | | | cartoons that are popular in the UK and around |
| modern styles, your little girl can look quite the | | | | the world, like Dora the Explorer and Peppa Pig. |
| princess. Now lets take into consideration the | | | | Aimed at a very young audience, the fans of |
| costs. | | | | these cartoons don't just want one official item; |
| Brands and Big Names | | | | they want the whole set. There is also a lot of |
| The power of the media on clothing apparel and | | | | peer pressure on young children these days, as |
| accessories is dominating the fashion sector at | | | | school children compete with each other to see |
| the moment. From movies to music, famous | | | | who owns more of a certain brand, like High |
| names are now being portrayed on girls shoes. At | | | | School Musical. Then the children come home and |
| a young age, children are aware of brands and big | | | | pester their parents for the items they don't |
| names. Take High School Musical for example - | | | | have. It is costly, but as any parent will tell you, |
| this is a film that has been transformed into a | | | | having the latest items is essential for any child |
| power house brand. Everything from books to | | | | these days, so that they can "fit in". More and |
| bags now features the popular High School Musical | | | | more parents are wanting the best for their |
| imagery, meaning children are buying into the idea | | | | children and for many, money is no option when it |
| of "must have" items at a very early age. With | | | | comes to making sure their child has everything |
| TV adverts constantly showing children what | | | | from the latest girls shoes to the latest branded |
| there is to buy, the demand for having the latest | | | | stationery to use at school. |