| Your school mascot is literally everywhere. | | | | Disneyland. What if you walked into one of their |
| Posters, clothing, paperwork, and countless other | | | | many souvenir shops and all that was for sale are |
| items all hold the image of the mascot you have | | | | items that do not hold the image of Mickey? |
| chosen to represent your institution. Other schools | | | | Instead there is some other random mouse in |
| know you by your mascot, and your students | | | | Mickey's place on the item. Sure, it's the same |
| are proud to claim it as their own. Displaying this | | | | animal, but it does not motivate buyers to plunk |
| proud icon is something you and your school work | | | | down their money! Your proud fans usually like |
| hard at. Most likely, you have integrated this | | | | having souvenirs that state where their allegiance |
| character into your motto, mission statement, | | | | lies. Make sure the image from your mascot |
| song, mascot costumes, and activities. What can | | | | costumes is the same wherever you look |
| you do to take it to the next level? | | | | throughout the school. Once you have your brand |
| Many people are discovering the magic of brand | | | | strategy into place, try establishing a spirit item |
| strategy. When you typically purchase mascot | | | | shop during game time. Students, friends, fans |
| costumes, rights are withheld when it comes to | | | | and family members will all be more likely to |
| using that particular image in any of your branding. | | | | purchase spirit items if they are easy and |
| Understanding that your mascot is so | | | | accessible to get to. During sporting activities, |
| recognizable, it's a definite downfall when you're | | | | parents are enthused and more likely to greater |
| not able to reproduce sweatshirts, ball caps, | | | | amounts of money than they would at other |
| stickers, or other items that have that same | | | | times. Whether you sale the items in your snack |
| image present. Copyright laws are often tied to | | | | stand, or right by the entrance to the facility, you |
| the reproduction of any items that hold the same | | | | will witness the sweet effects of brand strategy |
| image as school mascot costumes. The secret is | | | | as your items get snatched up! |
| to find a mascot company who is willing to work | | | | The buck really does stop at the shop where |
| with you in this area. There are suppliers of | | | | mascot costumes are sold. A shop that is willing |
| mascot costumes out there who completely | | | | to loosen the strings and give you the rights to |
| comprehend the idea behind brand strategy. | | | | brand their mascot costumes...is a shop that will |
| These suppliers will be willing to work with you | | | | keep customers returning. It is your responsibility |
| and your institution in securing a singular image | | | | as the consumer to find these suppliers of |
| you can use throughout all your marketing. Being | | | | mascot costumes and get the desired agreement |
| consistent in your branding can help boost your | | | | in writing. It may be easier to skip brand strategy |
| sales immensely! People in your community are | | | | altogether, but putting time into it will only make |
| more likely to purchase something from the | | | | you more noticeable and marketable. |
| sweat shop if it is the same image their eyes are | | | | Consequently, you will see your income and |
| met with at games or activities. | | | | popularity begin to soar. |
| You can compare this to taking a trip to | | | | |