| If you've been looking into internet marketing you | | | | niche within niche, so "golf shoes" turns into "men's |
| will have heard the term niche marketing no | | | | golf shoes" or "rainproof golf shoes". |
| doubt! But how do you exactly define a "niche" | | | | Why is it a good idea to target micro niches and |
| and "micro niche"? | | | | not the whole market? It's less competition in a |
| Before we look at successful micro niches we | | | | micro niche and it's a lot easier to rank in google |
| need to start with your potential customer. That | | | | for very specific terms! In search engine language |
| customer is part of a "market". | | | | these terms are referred to as keywords or |
| Online Markets. | | | | keyword phrases. |
| A market is defined as "a community of people | | | | A Word On Keywords |
| who share a common interest in a particular | | | | Keywords are the words or phrases that |
| subject or activity". In addition they mostly have | | | | members of a market type into a search engine |
| their own language made up of very specific | | | | in order to explore a particular niche. |
| terms and acronyms. | | | | Imagine Frank is searching for "golf shoes |
| Think about golf for example. The market is | | | | outdoor" and John is searching for "golf shoes |
| "golfers" and their area of interest is obviously | | | | rainproof". Even though they are both essentially |
| "golf". If you would join a chat between a few | | | | looking for the same thing, the results in Google |
| golfers, you will quickly come across some rather | | | | are mostly likely quite different because of |
| strange language, like "Texas wedge" (putter | | | | different focus. They are looking for the same |
| when used off the green) or "apron" (grassy area | | | | niche, but get a different view of the niche the |
| surrounding the putting surface). These specific | | | | way they search. |
| are niche markets in their own rights, so let's look | | | | For online business owners it's important to |
| at niche markets in more detail now. | | | | choose valuable niches, because traffic vaeries |
| Niches & How They Relate To Markets. | | | | greatly for different keywords. You might get |
| A niche is simply a subset of a market that | | | | 266 people a day searching for "tiger woods |
| relates to a specific topic within this market. If we | | | | shoes", but only 79 "golfing shoes". In general high |
| look at the golf market from the example above, | | | | traffic keywords are valued more. |
| a niche market would "golf swing" or "golf shoes". | | | | As an online business you need to remember that |
| You get it? It's really just something specific in the | | | | your biggest success factors are the market you |
| chosen market. Sometimes people also talk about | | | | choose and the keywords you target. |
| "micro niches" - this means nothing else than a | | | | |